Ready for Your Close-Up, Mr. CEO?

Excerpts from:Ready for Your Close-Up, Mr. CEO? Brand like a celebrityBy Stacy StraczynskiAs a filmmaker and the founder of Hollywood-based talent management company Cine Paris, Stephen Mitchell is particularly intrigued by the enterprise of branding executives. During his 20-plus years in the entertainment industry, Mitchell knows first-hand the power that personal branding gives to an individual. .."I started as a filmmaker," Mitchell says. "My experience is that writers, directors and actors

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