Licensing and the business executive

Why should a business executive be concerned with licensing? The best answer is that it increases the yield from his or her personal brand. It extends the life and reach of the brand without requiring extra hours of work on the executive's part. Finally, it can create earnings that relieve the executive from the need to engage in work-for-hire contracts by which he or she is cast in the role of an employee. In a time when jobs are disappearing faster than the polar icecap, it is worth taking

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