Personal Branding

What are its signature deliverables?..What are its signature deliverables?..When one assesses the need for an application of brand management strategies, it requires the existence of a brand and a contemplation of its characteristics. What does the brand stand for? What are its signature deliverables? Most importantly, what can it offer to the marketplace that cannot be acquired elsewhere and which imbues the brand with exclusivity?..As one asks these questions of an executive who is wanting to

Read more ...