Branded entertainment as psychological warfare

From Wikipedia:Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment.

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